I started my dog biscuit business in 1998 after leaving my job as bank manager. My job had been eliminated and I was given a choice...take another job in the bank, or take a severance package. I grabbed the package. We sold our downtown home in Canada's capital and moved "to the country". We had 2 dogs at the time and I got this crazy little idea... I decided to start up a dog biscuit company. They are fairly common now, but at the time there weren't many around. We were the first in Eastern Ontario, and because of that I received lots of press for a few years for various reasons.
In April of 1999, we did our first "event"...we sold biscuits at a street fair called "Maplefest" in Perth. It was a dismal failure. It was freezing cold but the sun was shining brightly. At the time, I had the biscuits packaged in cellophane bags. Sunshine + cellophane = moisture. Not good for biscuits! Sales were terrible. But you can't keep a good woman down. (especially a woman who has a great partner...John has been with me all along this great adventure!)
One of my favourite projects was introduced in 2006...Crunch for a Cure. Through that I helped raise funds for breast cancer research...a very personal thing for me. That project wouldn't have been possible without our models...breast cancer survivors Betty and Triona who generously agreed to appear on dog biscuit packages. And the wonderful photographer Suzanne Bird (the URBAN dog photog) who photographed the models and designed the tags. I lost my mom to breast cancer so this project was very special to me.
I want to thank all my stores, my web site customers, my Paws for Charity gang, and most of all to John for helping me (unpaid!) for the last 10 years, and to Cody who was always proud to say his mom owned a dog biscuit company.
So, I'm saying goodbye to my baby. I know the new owner will look after it well and give it some new life. I'm very happy to move on and do something different (no, I don't know yet what it will be) but a little sad too.
Here's to a new chapter in our lives!